NHL and Giant Interactive pioneer first BD-Live pro sports experience
NHL’s “2010 Chicago Blackhawks Stanley Cup Championship” Blu-ray disc uses dynamicHD BD-Live Technology.
The National Hockey League Blu-ray disc uses BD-Connect, a technology platform that Giant Interactive markets to North American content owners under an exclusive partnership with European service provider Imagion AG. The NHL Blu-ray disc will deliver downloadable content and additional bonus features, including dynamically updated interviews from the hockey team’s Blackhawks TV and news from the league. According to features developer Giant Interactive, the title marks the first use of BD-Live among major sports leagues. The disc, in stores since July 20, is also the NHL’s first Blu-ray release.
